Learning Outcomes & New Directions
Part of the work in redeveloping Wye Heritage’s communication strategy was to identify different champions in the charity’s contact list (members, college alumni and people from their community) to drive recognition of their work. Early activity in this regard led to the recruitment of some key volunteers to help in the archive.
They also needed to alert audiences to the fact that they were reopening after lockdown, having resolved the hiatus brought about by negotiations and a public enquiry.
Other actions included clear messaging on the website related to the funding required to fit out the ‘New Centre’.
In their Leadership coaching group sessions, Wye Heritage found value in peer-to-peer learning and benefitted from making connections with other leaders.
The focus of Wye Heritage’s fundraising support was on how to reignite contact with the college alumni and membership following a period of reduced contact. Private giving was suggested as a priority, with a particular focus on major donors and reaching out to the alumni. As well as drafting a plan of which trusts and foundations they might approach, they also worked to create a budget for each element of the new Centre’s fit-out, including its decoration and retail offer.