Learning Outcomes & New Directions
Working with the Business Planning consultant, the Centre Manager reviewed his role and priorities in relation to the Trust’s business plan and the activity timeline laid out in their application to the National Lottery Heritage Fund.
Discussions led to the establishment of a ‘Revenue’ sub-group, drawing on trustee expertise; the sub-group analysed the different income generation options they were already considering, as well as exploring new ideas brought to them by the consultant.
Having lost some volunteer engagement due to Covid, the challenge was to encourage volunteers to come back – as well as to recruit new faces with an interest in heritage – in order to fulfil key roles, such as stewarding and front-of-house. Mapping the roles, times and target groups helped to focus attention and narrow down approaches for consideration by the partners.
Audience development learning included understanding the baseline audience, growing an offer to match the desired audiences and deciding when to review activity in order to inform future development.