Business Planning in Uncertain Times

Creative United present a webinar with business consultant Louise Emerson who will untangle some of the business planning challenges currently faced by heritage organisations.

This event took place on Thursday 10th December 2020. In 2022, the material  was updated and is now an online guide here.

The management of the COVID-19 pandemic plunged many heritage organisations and businesses into a state of crisis management in March 2020. This has not been a temporary state, however, and the continuing uncertainty surrounding social distancing, operational H&S, the economic impact, and changing visitor behaviour means that the crisis has deepened for many and in some cases, threatened their survival. Responding to the crisis, many organisations are considering new ways of working and are remodelling their businesses in order to respond to multiple challenges whilst also mediating the effects of reduced staffing and reduced opportunities for income generation.

This webinar, with business consultant Louise Emerson, will untangle some of the key challenges facing heritage organisations in the context of business planning for the future. It will include practical advice on:

  • Options appraisals
  • Business planning simplified
  • Balancing short, medium, and long-term planning in uncertain times

Providing answers to the most pressing business planning questions currently being faced by individuals leading their organisations and businesses through this time of difficulty, this webinar will help you to feel confident in your approaches for planning for the future.

Thanks to Creative United for arranging this event.

Register for this online webinar

Meet the Speaker

Louise Emerson

Director, Take the Current

Louise Emerson works with organisations on developing successful sustainable strategic and business plans with a focus on increasing income, creating value and developing customers; building teams; establishing partnerships and developing the reach and messaging of organisations. Louise has over 25 years’ experience of running organisations. Prior to setting up her company Take the Current her roles included Head of Business & Commercial Strategy at the Natural History Museum and CEO of Cheltenham Festivals. She has led organisational change, brand development, commercial development, worked with Boards, led partnerships and complex negotiations with partners including The Times, Panasonic, British Airways, EDF, SKY, Veolia Environnement etc.

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