Making the Case for Support
There’s a big question out there, ‘how is the Cost of Living Crisis affecting fundraising’? It’s an interesting one.
Recently the DEC’s (Disaster Emergency Committee) Ukraine Appeal has topped £400M; in the first two weeks their appeal for the Turkey-Syria Earthquake reached £100M. This shows that people still want and are able to give when they care deeply about something – the question is how do we, as heritage fundraisers, tap into those feelings.
Most heritage fundraisers aren’t working on something as emotive as war or disaster, nor receiving as much attention in the media. Nevertheless, there is scope and potential: if people and organisations care about your heritage and feel that there is a good reason to support it, then they will.
Therefore, we need to make our case for support. This means communicating our message as clearly as possible and explaining exactly what help from our supporters will accomplish, in real terms. Tell them what you will achieve, how will it positively impact communities, people’s lives and the heritage they love
As part of this appeal, we also need to tap into motivations and address the ‘what’s in it for me?’ factor – a question often at the forefront of people’s minds when confronted with a request.