Learning Outcomes & New Directions
The Holmfirth Civic Hall Community Trust sought to produce a social media campaign, designed to launch the new brand while generating community interest and engagement.
Their communications plan included developing strong contacts in the media and building relationships within the community. They looked to address their capacity challenges through a Higher Education/Further Education (HE/FE) partnership to recruit a content ambassador role.
The Trust developed knowledge about how to find heritage funding for The Civic. They looked at setting realistic targets for corporate sponsorship, a Friends Scheme and how that might have implications for Gift Aid as well as the viability and desirability of running a lottery.
The support offered by Rebuilding Heritage helped the Trust to refine its fundraising plan, as well as in communicating and setting targets with the trustees. Much of the early impact has been in honing the different corporate sponsorship packages and launching them.