Engaging Your Audiences on Social Media with Jade Staiano

Communications and social media expert Jade Staiano guides heritage organisations through techniques for achieving better engagement with their audiences on all the popular social media platforms.

This webinar took place on 10/03/23.

Ever wondered why some social media posts capture your audience’s interest, while others are seemingly invisible?

Learn what makes your audiences tick, how to create engaging content that keeps people coming back for more and how to create a strategy for social media that will help you to win over your followers’ hearts and minds.

In this session, digital communications expert Jade Staiano starts by looking at where you are and thinking about where you want to be. We explore organic, low-cost strategies to help you achieve those digital marketing goals, working out what to prioritise with limited resources.

Through this training, you’ll learn:

• The importance of organic reach on social media

• How to increase engagement with your content

• Strategies to achieve your digital marketing goals

Meet the Speaker

Jade Staiano

Communications Expert

Jade is an expert in supporting both charities and small businesses to transform their digital comms. She specialises in delivering training that builds digital skills and confidence despite small budgets and time constraints.

Working for Media Trust, she’s had the privilege of designing and delivering training for hundreds of charities and really understands the challenges and barriers they are facing. Jade loves all things digital and is a firm believer that succeeding in digital is about having a curious mindset, and always being open to learning new things.

Video

Communicating Effectively in Times of Change with Phil Hayes

This webinar examines how heritage organisations can communicate clearly, confidently and consistently in changing times.

Watch the video

Articles

Communications for Time-Poor Heritage Organisations

This article explores the S.M.A.R.T. method for breaking down big ambitions into actionable tasks. Set yourself up for success by choosing suitable goals with measurable outcomes.

Find out more

Video

Crisis Communications

A recording of the Crisis Communications webinar, presented by Media Trust, discussing how heritage organisations can plan for communications challenges.
This session first took place on Wednesday 11 November 2020.