Digital is not the answer

Monday 26th July
Online, 3pm – 4.30pm

Image: Richard Balog

Media Trust presents a webinar to explore how the heritage sector can reconnect on the ground, engaging non-digital audiences.

There is no denying that over the last year and half the impact of digital technology has been transformative for the sector – it has allowed us to reach out beyond our physical sites in ways we never imagined possible and has kept us connected to those who might otherwise have become isolated during the pandemic.

There is much that we should keep about our new ways of working, however there is still a good proportion of people – over 10% of the population – who are either not online at all or who find it difficult to use digital technology. It’s important to reach and engage with these audiences in ways that are accessible and appropriate to their needs, and also to think carefully about your non-digital engagement to ensure you are getting the best out of all of the communications channels that are open to you.

This session will look at:

  • how to define and better understand your non-digital audiences
  • the advantages and disadvantages of different non-digital communication methods
  • the role of community ambassadors
  • the importance of face-to-face engagement
  • how to balance resources across online and offline initiatives

This will be a broad reaching overview that will help you to take a considered approach to planning your offline communications activity. It will help you to understand how you can best provide for your non-digital audiences; how you can use different media and events to engage in different ways; and how to balance new digital approaches with on-site and in-person communication.

Register for this online webinar

Meet the Speaker

Oliver Hickson

Communications consultant

Oliver runs his own specialist communications agency, Hickson Communications, specialising in public sector, charity, communications strategy, and behaviour change best practice. Oliver has worked as a consultant and trainer for Media Trust since 2012. Since May 2018 Oliver has undertaken over 100 strategic communications workshops on behalf of Comic Relief, Big Local, John Lyon’s Trust and Rebuilding Heritage.

Since late 2020 Oliver has run over 30 Rebuilding Heritage communication workshops for heritage organisations across the UK. This has ranged to working with cathedrals, historic buildings, museums as well as community heritage organisations. During Covid Oliver has been developing hybrid communication models to help deploy the most effective digital and non-digital solutions.

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