Next, decide if you’re going to create an infographic, short video, or blog article.
Once you have the finished piece, list all the ways you can re-use that piece of content, and write the social media, or email copy while you’re in the flow.
So, for example, if you have ‘Nine ways to enjoy the countryside’, you can share that once a week for nine weeks, using a different point each time. Then give it a break for a month or two and start again.
Don’t overthink it, your audience probably sees less than 10% of your content, depending on which platforms you use. They’re unlikely to see, or remember seeing, the same things twice.