Media Trust present a webinar on storytelling and the importance of effective communications for heritage organisations.
It’s essential to be able to quickly and effectively explain what your organisation does and – most importantly – what your impact is. If you don’t understand and feel confident in communicating your own value, then how can you expect your supporters, donors, funders to see it too?
This interactive session will help you to better understand your organisational story and find simple ways of expressing what makes you special. It will explore examples of best practice from the non-profit sector and use a mixture of interaction through the chat function and simple exercises to give you the provocations and tools you need to focus your communications.
It will include practical advice on:
- Why it’s important to have a clear story
- The essential elements of great storytelling
- How to identify what makes your organisation special and how to communicate it
- Putting together an ‘elevator pitch’
You’ll leave with an understanding of the importance of telling your story and greater confidence talking about your organisation, covering everything from a quick elevator pitch to all forms of communication.