What’s the point of you? Communicating who you are and what you do

Media Trust present a webinar on storytelling and the importance of effective communications for heritage organisations.

It’s essential to be able to quickly and effectively explain what your organisation does and – most importantly – what your impact is. If you don’t understand and feel confident in communicating your own value, then how can you expect your supporters, donors, funders to see it too?

This interactive session will help you to better understand your organisational story and find simple ways of expressing what makes you special. It will explore examples of best practice from the non-profit sector and use a mixture of interaction through the chat function and simple exercises to give you the provocations and tools you need to focus your communications.

It will include practical advice on:

  • Why it’s important to have a clear story
  • The essential elements of great storytelling
  • How to identify what makes your organisation special and how to communicate it
  • Putting together an ‘elevator pitch’

You’ll leave with an understanding of the importance of telling your story and greater confidence talking about your organisation, covering everything from a quick elevator pitch to all forms of communication.


Meet the Speaker

Karen Ackerman

Founder and Creative Director of Mediastories

Karen, is founder and director of Mediastories which offers training, consultancy and digital production to help charities, voluntary organisations and community groups to gain the digital skills they need to tell their stories with the most impact. Karen has run interactive workshops on digital storytelling, social media and simple film making for clients such as Media Trust and The Directory for Social Change. Mediastories has also produced films as well as leading on digital transformation projects for various charity clients.

Karen trained as a journalist, starting her career at BBC Five Live. Having moved to television, she then built up a career in children’s production at the BBC including making short films for Record Breakers and producing Blue Peter. She then spent three years working for the BBC Academy, the largest and most prestigious training department in the UK media sector, running an innovative project to help BBC staff learn new skills by working with charities and other non profits and helping them create content.

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