Interviews with Experts: Top 10 Tips for Heritage Business Planning in Challenging Times

In this interview, business planning expert Louise Emerson presents her top ten tips for anyone undertaking business planning activities for heritage organisations in 2023 and beyond.

Find out about:

  • How to maintain value for your audiences while minimising costs
  • How to reconcile the need for solid planning with the widespread uncertainty faced by the heritage sector
  • How to manage your relationships with other entities and forge powerful alliances
  • Making the most of your team
  • Keeping visitors, donors and customers coming back
  • And more!

This interview took place on 23/01/23.

Meet the Expert

Louise Emerson

Business Consultant

Louise Emerson has worked at CEO and senior management level in the Heritage & Cultural sector for over 25 years and was Head of Business & Commercial Strategy at the Natural History Museum for 10yrs leading the £16m commercial team, brand development and significant change management. Louise set up Take the Current in 2017.

Louise works with organisations on their strategic and business planning; organisational refocus & change; income generation & fundraising and development of audiences and Boards. She has worked with several heritage organisations in developing their resilience, income generation and adapting their Boards.

She is a National Lottery Heritage Fund consultant, speaks on leadership, is an accredited Coach and Mentor (senior level EMCC), a Help to Grow consultant and mentors with AMA, Universities or Warwick, Leeds & Kingston, NHS and has an MBA.

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