By application support

Free specialist support and training for the heritage sector

The ‘by application’ programme is now closed.

Support within this strand was provided through 121 consultancy and small group training sessions. There were 6 rounds of support with opportunities to apply every 2 months. The support on offer changed within each round, with new offers added in response to new needs that were identified through consultation.


  • 121 Business planning support
  • 121 Communications support & training follow up
  • 121 Fundraising support
  • 121 Legal advice
  • Rebuilding Leadership training
  • Managing Wellbeing training
  • Digital Marketing for Heritage Freelancers training
  • Financial Literacy training & 121 follow up
  • Inclusion in the Workplace training
  • Organisational Storytelling training
  • Improving your Applications training

Details of the support offers are included below.

Applications to the programme were made through an online questionnaire. The support was open to open to organisations (including voluntary organisations) and to individuals, for example: sole traders/freelancers and those running a limited business. Applicants were apply for one, some or all of the support on offer and could apply for support across multiple rounds.

The applications were assessed by the Rebuilding Heritage team. Successful applicants were contacted within a week of the application deadline and support was delivered (via video call or phone call) in the two month period following the application deadline.

121 consultancy

121 business support from Creative United

In a series of up to four 2-hour 121 business support sessions Creative United will provide dedicated support from a business advisor to help you draw up plans to move forwards from the current crisis. This support is bespoke and can be tailored to heritage businesses and organisations of all scales and remits. You will be paired with an advisor who will best fit your needs, challenges and goals, and will work with them on business planning activity that is appropriate to your situation. The advisor will help you to improve your skills and confidence, and could also provide advice on specific issues including planning cashflows for sustainability and planning the development of services or products.

121 communications strategy support from Media Trust

Through this dedicated support package, Media Trust will work with you to assess the strengths and weakness of your current communications activity and to develop an action plan that will enable you to build on your current capacity and resources. In an initial strategy planning session, an expert communications consultant will help you to review your target audiences, messaging, language, and key communication channels and will guide you through the development of your strategy. You will work together to define specific communications objectives, identify areas of weakness, and determine the actions that can be taken to address them and you will receive support in implementation through a second follow up session to review progress.

121 fundraising consultancy from the Chartered Institute of Fundraising

In a one hour session you will be able to explore a specific challenge that you or your organisation are currently facing. An expert from the Chartered Institute of Fundraising will provide you with tailored advice in response to the challenge you have raised. The experts have experience of working with a range of organisations from local charities, to new start up organisations through to well know national names. The topic of your focused discussion can range from fundraising strategy to front-line delivery.

121 legal assistance from Bates Wells

In a one hour session you will be able to explore and receive advice on a specific legal issue that you or your organisation are currently facing with an expert from Bates Wells, who will provide you with tailored and bespoke advice. Bates Wells is one of the UK’s leading law firms for charities and social enterprises and have significant experience of working with and advising heritage organisations and businesses on their legal issues. Your focused discussion could be used to address specific contractual issues, gain advice on the transfer or cessation of activity, review governance procedures or decision-making requirement or considering the best use of your heritage properties.


Group training

Rebuilding Leadership training with Clore Leadership

One individual, in a leadership or senior management position, from your organisation or business will take part in two half day training sessions exploring what it means to be a leader in uncertain and changeable times. Clore Leadership Associate Emma Haughton will lead online training sessions which look at the mindsets of leaders and how these need to adapt to navigate challenging circumstances. In these sessions you will be part of group of heritage professionals in positions of responsibility (including within voluntary organisations) who will work together to explore leadership skills and strategies. These sessions will help you to find courage, resilience and capabilities to lead through and beyond the challenges of 2020 and will provide opportunities for discussion and knowledge sharing.

Managing Wellbeing training with Steve Wood

One individual, with line management responsibility in your organisation or business (this could include volunteer management), will take part in two sessions exploring ways of managing wellbeing. Organisational wellbeing starts with individual wellbeing. In these sessions Steve Wood, an expert in organisational improvement, will guide you in how to implement Wellness Action Planning (WAP) in your organisation and support those you manage during these incredibly challenging times. You will work alongside other heritage professionals to identify ways to develop and agree WAPs, set goals, recognise achievements and plan personal development.

Digital Marketing for Heritage Freelancers training with Media Trust

This half day course for heritage freelancers is designed to give you a space to explore the challenges that have arisen as a result of the COVID-19 pandemic and develop your existing marketing skills in the context of this environment. Within this session you will learn how to market yourself beyond your existing networks and word-of-mouth approaches, and consider how to expand your audiences and engage new clients. Whilst there is no easy solution to the challenges that have arisen over the past year, the training will provide an opportunity to come together with others to discuss the issues and to work with expert trainer, Kirsty Marrins, to explore communications techniques that may help to address these.

Financial Literacy training with Creative United

One individual, who has responsibility for organisational finances, will be able to participate in an online group training session explaining financial management processes. Through this training you will look at the practicalities involved with day to day budget management, learn how to create and use cashflow templates, and review approaches to financial risk management. This session is designed to help you to gain control over your budgets and to increase your confidence in understanding your organisation’s financial position.

Organisational Storytelling training with Media Trust

This half day course is designed to support organisations delve into the techniques and approaches explored in “What’s the point of you? Communicating who you are and what you do”. Working in a small group with other heritage professionals, Media Trust will help you to better understand your organisational story and find simple ways of expressing what makes you special.  Within this practical session you’ll gain an understanding of the essential elements of great storytelling and undertake practical activities to help you hone your message.

Inclusion in the workplace training in groups with DCN and EMBED

One individual from your organisation will be able to participate in online group sessions exploring how to implement inclusive working practices in your organisation. We all have the power to create change, this training will look at the practical steps you can take within the context of your organisation’s unique structure, staffing arrangements, and operating processes. It will provide an opportunity for you to gain specific and expert advice from DCN and EMBED. The training will be delivered across three separate sessions allowing you to make progress in between sessions and explore successes and challenges with the group.

Improving your Applications training with the Chartered Institute of Fundraising 

This two-part course is designed help you to improve your approach to applications for support and funding. Over two sessions, led by an expert consultant from the Chartered institute of fundraising, you will gain a better understanding of the application process and how to maximise your chance of being awarded the support or funds you have applied for. This training will help you to identify what awarding bodies are looking for and help you to confidently explain how you can meet their criteria. This training uses the Rebuilding Heritage programme as an example awarding body, and is open only to individuals who have previously applied to the programme.


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